By Rosalind Stefanac
Founder: Bow Valley Power
Company profile: Bow Valley Power is an electricity retailer providing traditional and green energy to residential and business customers throughout Alberta. Established in 2010 and based in Canmore, Alta., the operation supplies power to customers in more than 120 communities in the province. Its largest client to date is the Fairmont Chateau Lake Louise.
Hot factor: Alberta’s power production is five times more polluting than the national average due to its dependence on coal (it holds 70% of Canada’s coal reserves). With green power gaining momentum across the country, the opportunities in the West are still relatively untapped. In 2012, Bow Valley became EcoLogo certified to provide green power, which now comprises 30% to 40% of the company’ revenue. Bow Valley also puts 20% of its profit toward environmental initiatives and has partnered with local eco-minded retailers to offer incentives for new customers signing up with its service.
Cool projects: The company launched a website in December 2012 that promotes green power — and the customers who use it — through videos and testimonials. Another goal is to create a tangible green project, such as a solar-powered picnic table you can plug your phone into while you’re having lunch.
In his own words: “Education is a huge part of what I do because people still don’t understand how electricity works. Reducing our impact on the environment is such an obvious thing, but we’re not doing enough about it. There’s a tremendous amount of opportunity in Alberta and I’d like to get to the point where Bow Valley Power is a recognized name for green power.”
This article was originally published in the March 2013 issue of CAmagazine.