(c) The Chartered Professional Accountants of Canada. Contact CPA Canada for permission to reproduce this article., Communications and Media, Social Media

“Like” is not enough

By Lisa van de Geyn Brands are spending more and more on social media in the hope that it will lead to greater exposure and increased sales. But is the payoff worth the investment? Sixty-year-old actress Carrie Fisher died on Tuesday, December 27, 2016. Her death came at the end of what was deemed a… Read More “Like” is not enough

(c) The Chartered Professional Accountants of Canada. Contact CPA Canada for permission to reproduce this article., Business Skills, Communications and Media

Digitalization: the only option

The old way of doing business is not going to work for much longer. Either digitalize your product or service, or someone else will – and you’ll be out of business. By Dwayne Bragonier Is your product or service completely digitalized? If not, what are you waiting for? It’s no secret that today’s consumers are… Read More Digitalization: the only option

(c) Chartered Accountants Ireland. Contact Chartered Accountants Ireland for permission to reproduce this article., Communications and Media

Communication strategies for a new world

By Ita Gibney Ita Gibney explains how individuals and organisations can win their case in the court of public opinion. For chief executives, chairmen and boards of directors, developing and assessing strategic communications functions and plans is akin to forging a path through a newly overgrown jungle. If you work for a company like Samsung,… Read More Communication strategies for a new world

(c) Chartered Professional Accountants of Canada. Contact CPA Canada for permission to reproduce this article., (c) The Chartered Professional Accountants of Canada. Contact CPA Canada for permission to reproduce this article., Business Skills, Communications and Media, Soft Skills

Doing business in… Colombia

By Jennifer Campbell Colombia is affirming its place on the economic world stage with new trade agreements and significant GDP growth. Colombia has been an economic darling on the world stage, with real GDP growth of more than 4% from 2010 to 2014. Colombia attracted record levels of investment in 2013 and 2014, much of… Read More Doing business in… Colombia

(c) Chartered Accountants Australia and New Zealand. Contact Chartered Accountants Australia and New Zealand for permission to reproduce this article., Communications and Media, Electronic Communications, Public Interest, Social Media

The oversight of Australia and New Zealand

By Steve Lewis The rush to strengthen the powers of the security services down under has been criticised by business leaders and commentators from across the political spectrum. As Australia and New Zealand respond to the growing terror threat posed by radical Islamic organisations and sophisticated would-be cyber terrorists, concerns are being raised as to… Read More The oversight of Australia and New Zealand

Communications and Media

Storynomics at Killarney’s Learning Resort

One of the world’s best known storytelling coaches was in Ireland in May to deliver his internationally acclaimed Storynomics seminar to an audience of senior business executives. Daisy Downes reports. Robert McKee, a Fulbright Scholar and one of the most sought-after storytelling speakers in the world, was in Killarney in May 2015 to deliver his internationally… Read More Storynomics at Killarney’s Learning Resort