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“Like” is not enough

By Lisa van de Geyn Brands are spending more and more on social media in the hope that it will lead to greater exposure and increased sales. But is the payoff worth the investment? Sixty-year-old actress Carrie Fisher died on Tuesday, December 27, 2016. Her death came at the end of what was deemed a… Read More “Like” is not enough

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The oversight of Australia and New Zealand

By Steve Lewis The rush to strengthen the powers of the security services down under has been criticised by business leaders and commentators from across the political spectrum. As Australia and New Zealand respond to the growing terror threat posed by radical Islamic organisations and sophisticated would-be cyber terrorists, concerns are being raised as to… Read More The oversight of Australia and New Zealand

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CPA Canada Workplace

By Tamar Satov Come work with me Canadians are among the most likely Workers in the world to recommend their employer to friends or colleagues, according to a study by staffing firm Kelly Services. In a global survey of about 122,000 people, 40% of Canadians say they would be strongly inclined to recommend their employer as a preferred place to work, compared… Read More CPA Canada Workplace

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Ask an Expert: I’m on LinkedIn and Twitter, but how can I leverage my social media presence?

By Neal Schaffer Although cynics might dub it a mindless vacuum, social media offers opportunities to engage with potential and current customers, manage brand reputations and more. Here are a few essential components for an effective social media strategy. 

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WHY CFOs NEED TO EMBRACE DIGITAL MARKETING

By Tim Gacsal Time the CFO took a cue from the CMO. As business executives continue to embrace digital trends such as social media, mobile and search engine technologies to engage with customers, CFOs who do not keep up will lose influence to astute CMOs (Chief Marketing Officer) or CCOs (Chief Customer Officer).

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Tech Hubs Attract Venture Capital Around the Globe

Tech hubs, clusters of innovation, are growing. Bangalore is home to IT incubator Electronics City and is adding biotech innovation. in the Beijing suburbs Zhongguancun employs more than half a million people in the tech sector. Tel Aviv has more VC interest per start-up than similar businesses in Europe. And Berlin wants to turn its… Read More Tech Hubs Attract Venture Capital Around the Globe