The Head of Digital at custom media consultancy New Narrative, explains how to master digital marketing. Digital marketing is growing in importance for all organizations – including business to business (B2B). Has your organization developed a successful B2B digital marketing strategy? If not, make sure it includes the following. Strategies Whatever your end goal, you… Read More How to master the essentials of B2B digital marketing
By Aaron Watson What all finance professionals need to know about their marketing colleagues. “If there is one thing that marketing people do that accountants definitely know about it is that they spend the marketing budget,” says Patrick Barwise, emeritus professor of management and marketing at the London Business School. Beyond that, finance teams tend… Read More Ad value
Professor Jacob Soll delves into the profession’s past and makes the case for why accountants must rebrand themselves as accounting leaders.
by John Lorinc A new cohort of entrepreneurial activists is reinvigorating the charitable sector with innovative methods of funding, managing and measuring altruistic operations. Last winter, the Omega Foundation launched a partnership with six Canadian banks and credit unions that bore little resemblance to the sort of well-meaning philanthropy most of us associate with social… Read More The new way of doing non-profit
By Jon Gordon Caring about customers is one of the best ways to differentiate your business and gain long-term consumer loyalty. But how can employers operationalize such a “soft” skill? Your best strategy is to teach your employees what caring about customers looks like in action and suggest specific tactics they can use. Here are… Read More Ask an Expert: how to show clients you care about their business
By Susan Smith Canadian accountants are being challenged to view corporate activity through a wider lens than the typical financial report. Some CPAs are stepping up, using their analytical skills to drive sustainability. Monica Sood deals with bear facts. As the manager of environment for TD Bank Group in Toronto and the lead on TD’s… Read More How Accountants are using their Analytical Skills to Drive Sustainability