GAA Accounting

The Journal of the Global Accounting Alliance

28/04/2017
by GAA Accounting
Comments Off on Ad value

Ad value

By Aaron Watson What all finance professionals need to know about their marketing colleagues. “If there is one thing that marketing people do that accountants definitely know about it is that they spend the marketing budget,” says Patrick Barwise, emeritus … Continue reading

15/08/2016
by GAA Accounting
Comments Off on Accountants must rebrand themselves

Accountants must rebrand themselves

Professor Jacob Soll delves into the profession’s past and makes the case for why accountants must rebrand themselves as accounting leaders.

13/08/2015
by GAA Accounting
Comments Off on The new way of doing non-profit

The new way of doing non-profit

by John Lorinc A new cohort of entrepreneurial activists is reinvigorating the charitable sector with innovative methods of funding, managing and measuring altruistic operations. Last winter, the Omega Foundation launched a partnership with six Canadian banks and credit unions that … Continue reading

14/04/2015
by GAA Accounting
Comments Off on Ask an Expert: how to show clients you care about their business

Ask an Expert: how to show clients you care about their business

By Jon Gordon Caring about customers is one of the best ways to differentiate your business and gain long-term consumer loyalty. But how can employers operationalize such a “soft” skill? Your best strategy is to teach your employees what caring … Continue reading

13/02/2015
by GAA Accounting
Comments Off on How Accountants are using their Analytical Skills to Drive Sustainability

How Accountants are using their Analytical Skills to Drive Sustainability

By Susan Smith Canadian accountants are being challenged to view corporate activity through a wider lens than the typical financial report. Some CPAs are stepping up, using their analytical skills to drive sustainability. Monica Sood deals with bear facts. As … Continue reading

05/12/2014
by GAA Accounting
Comments Off on How Do People Get Rich?

How Do People Get Rich?

By David Trahair Thomas J. Stanley and William D. Danko explain how rich people get rich in The Millionaire Next Door. Most people dream of becoming millionaires. They want to live the life of luxury — vacationing on the French … Continue reading