(c) Chartered Accountants Australia and New Zealand. Contact Chartered Accountants Australia and New Zealand for permission to reproduce this article., Marketing

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By Aaron Watson What all finance professionals need to know about their marketing colleagues. “If there is one thing that marketing people do that accountants definitely know about it is that they spend the marketing budget,” says Patrick Barwise, emeritus professor of management and marketing at the London Business School. Beyond that, finance teams tend… Read More Ad value

(c) Chartered Professional Accountants of Canada. Contact CPA Canada for permission to reproduce this article., (c) The Chartered Professional Accountants of Canada. Contact CPA Canada for permission to reproduce this article., Corporate Social Responsibility, Marketing

The new way of doing non-profit

by John Lorinc A new cohort of entrepreneurial activists is reinvigorating the charitable sector with innovative methods of funding, managing and measuring altruistic operations. Last winter, the Omega Foundation launched a partnership with six Canadian banks and credit unions that bore little resemblance to the sort of well-meaning philanthropy most of us associate with social… Read More The new way of doing non-profit

(c) Chartered Professional Accountants of Canada. Contact CPA Canada for permission to reproduce this article., Marketing, Practice Management, Project Management

Ask an Expert: how to show clients you care about their business

By Jon Gordon Caring about customers is one of the best ways to differentiate your business and gain long-term consumer loyalty. But how can employers operationalize such a “soft” skill? Your best strategy is to teach your employees what caring about customers looks like in action and suggest specific tactics they can use. Here are… Read More Ask an Expert: how to show clients you care about their business

(c) Chartered Professional Accountants of Canada. Contact CPA Canada for permission to reproduce this article., Corporate Social Responsibility, Environmental Reporting, Marketing

How Accountants are using their Analytical Skills to Drive Sustainability

By Susan Smith Canadian accountants are being challenged to view corporate activity through a wider lens than the typical financial report. Some CPAs are stepping up, using their analytical skills to drive sustainability. Monica Sood deals with bear facts. As the manager of environment for TD Bank Group in Toronto and the lead on TD’s… Read More How Accountants are using their Analytical Skills to Drive Sustainability

(c) Chartered Professional Accountants of Canada. Contact CPA Canada for permission to reproduce this article., Budgeting, Marketing

How Do People Get Rich?

By David Trahair Thomas J. Stanley and William D. Danko explain how rich people get rich in The Millionaire Next Door. Most people dream of becoming millionaires. They want to live the life of luxury — vacationing on the French Riviera, driving a Lamborghini, wearing the latest Italian designer suits and drinking 50-year-old Chivas Regal.… Read More How Do People Get Rich?