(c) The Chartered Professional Accountants of Canada. Contact CPA Canada for permission to reproduce this article., Communications and Media, Social Media

“Like” is not enough

By Lisa van de Geyn Brands are spending more and more on social media in the hope that it will lead to greater exposure and increased sales. But is the payoff worth the investment? Sixty-year-old actress Carrie Fisher died on Tuesday, December 27, 2016. Her death came at the end of what was deemed a… Read More “Like” is not enough

(c) Chartered Professional Accountants of Canada. Contact CPA Canada for permission to reproduce this article., (c) The Chartered Professional Accountants of Canada. Contact CPA Canada for permission to reproduce this article., Corporate Social Responsibility, Marketing

The new way of doing non-profit

by John Lorinc A new cohort of entrepreneurial activists is reinvigorating the charitable sector with innovative methods of funding, managing and measuring altruistic operations. Last winter, the Omega Foundation launched a partnership with six Canadian banks and credit unions that bore little resemblance to the sort of well-meaning philanthropy most of us associate with social… Read More The new way of doing non-profit

(c) Hong Kong Institute of Certified Public Accountants. Contact HKICPA for permission to reproduce this article., Marketing

Accountants can make a Mark on the World with Branding

By George W. Russell Uniting autonomous accounting firms under an international brand can be a challenge but is increasingly vital in a globalized world. George W. Russell reports on some recent experiences by CPA firms, both Big Four and smaller practices. Accounting might have little to do with delivering parcels or serv­ing fast food, but… Read More Accountants can make a Mark on the World with Branding

(c) South Africa Institute of Chartered Accountants. Contact SAICA for permission to reproduce this article., Marketing

The Advantages of Human Capital Training and Brand Value

By Chris Luyt Enterprise learning through a well-managed human capital management system enhances brand value. By the time you read this your organisation has most probably just completed its annual HR reporting period and submitted EEA2 reports, workplace skills plans and skills levy claims, to name but a few of the plethora of modern-day statutory… Read More The Advantages of Human Capital Training and Brand Value

(c) American Institute of Certified Public Accountants. Contact AICPA for permission to reproduce this article., Business Management, Communications and Media

Anti-viral remedies for reputational damage 

By Neil Amato and Jack Hagel These days, bad news spreads faster than ever. Management accountants can help companies prepare to inoculate their hard-earned reputations against damage on social media and repair the harm when it occurs. Here is the experts’ prescription. An important part of managing reputational risk is knowing the potential sources —… Read More Anti-viral remedies for reputational damage