(c) Chartered Professional Accountants of Canada. Contact CPA Canada for permission to reproduce this article., Budgeting, Management Accounting

The Importance of Corporate Barter

By Deanne Gage Want to improve the bottom line without affecting cash flow? Corporate barter is becoming an increasingly popular solution among Canadian companies. Hubert Wat (above), vice-president of global marketing at Canadian tour operator Rocky Mountaineer in Vancouver, is always looking for ingenious ways to stretch his advertising dollars. In 2014, he really hit… Read More The Importance of Corporate Barter